ERC

Custom Research

ERC designs, conducts, and delivers actionable, custom research projects. Bringing more than 30 years of research experience to the table, ERC has extensive knowledge of retail energy.

The ERC Advantage

• Energy industry expertise

  ERC specializes in custom research projects that focus on deregulated energy markets, electricity and natural gas procurement, energy management, and energy-related products and services. ERC's ongoing syndicated research programs provide the cutting-edge knowledge and insight to deliver actionable results.

• Online research platform

  ERC's web-based platform supports a broad range of survey research techniques, including conjoint and discrete choice analysis, competitive benchmarking, price setting, and NPS satisfaction. Additionally, ERC conducts executive interviews, focus groups, and qualitative research.

• ERC's research community

  ERC manages an extensive research community of small-to-midsize businesses (SMBs) through an ongoing series of syndicated survey research. ERC also maintains a research community of aggregators, brokers, and consultants (ABCs) that participate in ERC research programs and projects.

• Research models and methods

  ERC is experienced in conducting research that covers a full range of research objectives:

  • Establish competitive pricing models
  • Blueprint the procurement process and decision drivers
  • Choose the right alliances and channel partners
  • Optimize product packaging, pricing, and promotion
  • Create customer segments and targeted sales messaging
  • Measure actionable customer satisfaction drivers

For more information about the ERC custom satisfaction research capabilities, send us a message through our contact form or call us at 410‑749‑5519.