Energy Research Council finds 66% of middle-market survey respondents are interested in reducing energy consumption

ERC survey of 1,245 middle-market companies profiles energy management practices

Salisbury, MD, January 8, 2014— More than one quarter (28%) of middle-market companies are very or extremely interested in demand response participation; however, only 9% currently take advantage of demand response programs. These findings come from an Energy Research Council (ERC) survey in April 2013 of 1,245 middle-market companies to measure their interest level and best practices for reducing energy consumption. The survey found that two thirds (66%) of respondents were very or extremely interested in services that reduce energy consumption and costs. One of the most effective and widely available ways to reduce electricity costs and consumption is participation in demand response programs.

One reason for the gap between interest levels and participation in demand response programs is likely the middle market’s familiarity with the concept. In an earlier ERC survey conducted in 2012, the majority of respondents reported they were only somewhat familiar (34%) or not at all familiar (46%) with demand response.

“Market awareness and a better understanding of demand response is needed to significantly increase participation in these programs, especially while regulatory and technological barriers are obstructing widespread participation,” said James Moore, Ph.D., President of the Energy Research Council. Demand response programs are becoming an increasingly important resource for grid operators during peak demand times.

Sponsored by APPI Energy, ConEdison Solution, Constellation, Direct Energy, Liberty Power, and Washington Gas Energy Services, the survey supports the ERC mission to provide facts-based thought leadership for the energy industry. Find more survey results at For more information, Contact Us, call 410-749-5519, or visit visit

About Energy Research Council
A consortium of leading energy suppliers, the Energy Research Council (ERC) conducts quarterly research to understand the energy needs, practices, and priorities of middle-market companies. The ERC mission is to provide facts-based thought leadership that educates middle-market businesses concerning effective energy acquisition and management practices. Reaching members of more than 100 trade associations and the broader business community, the ERC equips customers to make smart energy decisions.

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